About Us

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In city of Yonkers, New York, a unique streetwear brand called RoughPlay is making waves. At its core is Roc, a tattoo artist whose artistic journey has taken him from ink to fabric. Roc’s creativity shines through in RoughPlay, a brand that embodies the spirit of resilience, raw energy, and authenticity inspired by the gritty streets of New York City. With a bold motto, “BANDAID FOR THE BATTLE WOUNDS,” RoughPlay stands as a testament to strength, perseverance, and style.

Roc’s roots in Yonkers play a pivotal role in shaping RoughPlay’s identity. Growing up in a tough neighborhood, Roc witnessed firsthand the challenges and battles that come with city life. Art and fashion were his creative outlets, allowing him to express himself and navigate the rough environment. With 14 years of experience as a tattoo artist, Roc finally found his footing in the fashion world, where he could merge his artistic skills with his passion for style.

RoughPlay is more than just a clothing line; it’s a reflection of Roc’s journey. The brand name itself, “RoughPlay,” encapsulates the essence of growing up in a neighborhood where resilience was key. “Everything we did, we did it rough,” Roc explains, emphasizing how the tough upbringing shaped him into the man he is today. The brand’s identity is deeply intertwined with the tenacity and spirit of New York City, a place where dreams are pursued relentlessly.

At the heart of RoughPlay is a powerful message of resilience and strength. Roc’s motto, “BANDAID FOR THE BATTLE WOUNDS,” speaks to the universal experience of facing life’s challenges head-on. It’s about embracing the scars, both physical and metaphorical, and finding the strength to keep moving forward. RoughPlay’s designs serve as a reminder that only the strong survive, and that setbacks are merely stepping stones on the path to success.

Roc’s design process is a dynamic and ever-evolving journey. His mind is constantly in “design mode,” finding inspiration in everyday life. Whether it’s the bustling streets of New York City or a fleeting thought in the middle of the night, Roc’s creativity knows no bounds. This organic approach to design ensures that RoughPlay’s collections remain fresh, authentic, and true to Roc’s artistic vision.

The fusion of Roc’s tattoo artistry with streetwear fashion results in designs that are edgy, bold, and unmistakably unique. Each piece tells a story, capturing the essence of New York’s urban landscape and the resilience of its people.

RoughPlay’s success isn’t just about the clothes; it’s about the community Roc has built around the brand. Authenticity is at the core of Roc’s interactions with customers. By staying true to his roots and consistently delivering high-quality designs, he has cultivated a loyal following. Roc’s ability to connect with his audience on a personal level fosters a sense of belonging, making RoughPlay more than just a fashion brand—it’s a lifestyle.

Looking ahead, Roc envisions RoughPlay evolving into one of New York’s leading streetwear brands. His dedication to authenticity and innovation sets the stage for continued growth and success. As fashion trends shift and evolve, Roc remains committed to staying ahead of the curve, always pushing boundaries and setting new styles.

For those inspired by Roc’s journey, his advice is simple yet profound: “Don’t skip any steps. Go through the motions.” The fashion industry can be challenging, but Roc emphasizes the importance of hard work and perseverance. Every accomplishment is a testament to the dedication and effort invested in the journey. Roc’s story serves as an inspiration for aspiring designers, reminding them that success is earned through resilience and determination.

Roc’s excitement for the future of RoughPlay is palpable. With resellers eager to embrace the brand, RoughPlay’s reach continues to expand. The brand’s presence in stores is a testament to its growing popularity and influence. Roc looks forward to new collaborations and projects, aiming to introduce RoughPlay to a wider audience and inspire more individuals with its powerful message of strength and perseverance.